AI Fintech Corp is a US-based FinTech startup with a disruptive mission: to automate and enhance client engagement in the mortgage industry. Their flagship product, Maisy365, is an AI-powered SDR (Sales Development Representative) assistant that handles the complex, high-touch early stages of the mortgage sales cycle.

While the founders had strong early traction and a clear product vision for Maisy365, they faced the classic startup dilemma: how to build a robust, scalable infrastructure fast enough to capture market momentum without compromising on engineering quality.

AI Fintech Corp approached Enbros to act as their strategic delivery partner. To reach their next level of growth, they needed to solve three critical business challenges for the Maisy365 platform:

• Frictionless Onboarding: They needed a professional, intuitive portal that could handle complex user and company data during the setup phase.
• Monetisation & Billing: They required a flexible, credit-based billing engine to support the Maisy365 commercial model.
• Platform Independence: They needed to decouple their tech stack from legacy dependencies (like specific CRMs) to ensure Maisy365 could integrate with any client environment.

Enbros acted as an embedded strategic partner, providing both technical guidance and the engineering "muscle" required to accelerate the delivery of Maisy365.

• The Seamless Onboarding Portal: We designed and built a sophisticated frontend portal that transformed a complex data-entry task into a smooth, high-conversion experience for new users.
• The Flexible Revenue Engine: We implemented a credit-based billing system that allows AI Fintech Corp to scale their revenue alongside their clients' usage, providing the financial transparency that enterprise mortgage companies demand.
• A Unified Integration Layer: We developed custom middleware that acts as a "universal translator" between Maisy365 and various third-party CRMs. This removed their reliance on a single vendor and opened up a significantly larger total addressable market (TAM).

The partnership provided the strategic velocity AI Fintech Corp needed to move Maisy365 from concept to commercial at startup speed.

• Early Revenue Capture: Our modular development approach enabled AI Fintech Corp to begin onboarding clients onto Maisy365 earlier than originally planned, accelerating their time-to-revenue.
• Institutional Readiness: We built the platform with a roadmap for SOC 2-aligned security controls, ensuring the startup was ready for the rigorous compliance checks required by major financial institutions.
• De-Risked Growth: By decoupling Maisy365 from legacy CRM dependencies, we ensured the platform’s infrastructure could scale without being held back by third-party limitations.
• Strategic Flexibility: Our startup-friendly delivery model allowed AI Fintech Corp to maintain engineering momentum while managing early-stage cashflow effectively.